Variable Data Printing (or 1-to-1 marketing) is a form of On Demand printing in which all the documents in a print run are similar but not identical. For example, if you are printing personalized letters to be mailed to your customers, each document probably has the same basic layout, but there is a different customer name and address on each letter.
When you use your word-processing software to do a mail merge, you are doing a simple form of Variable Data Printing.
With our 1-to-1 marketing services, you have access to our vast database of print templates and are able to customize your very own unique calendars, postcards, greeting and thank-you cards or personalized direct mail pieces. With the direct mail pieces you can upload your company logo and write your own messages on each piece, or make adjustments to the print template to suit your needs. You also have the ability to embed names into the images which is the preferred way to make a lasting impression. Our recent survey of satisfied customers has shown that direct mail created using 1-to-1 marketing techniques, have improved response rates from the 1-2% of conventional direct mail up to over 10%.
Just one more reason why Print Three Brampton is the printer of choice in Brampton.
If you’re interested in developing unique 1-to-1 marketing pieces, visit Print Three’s convenient 1-to-1 marketplace.
Visit the Print Three Brampton location at 24 Queen Street East or contact us at (905) 454-4284 to learn how 1-to-1 marketing can work for your next direct mail campaign.
Take your brand further with a wide range of customized promotional materials from Print Three. With over 500 products to choose from, you're sure to find the right item that your customer will appreciate.